The primary model of Growth Hacking is AARRR which stand for:
Acquisition – Billy finds you on the internets.
Activation – Billy starts using your product (atta boy, Billy)
Retention – Billy keeps using your product. He must like it.
Referral – Billy loves it so much, he tells his friends.
Revenue – Billy is happy and gives you dollars. We are happy too.
These are the six fundamental steps every online business must go through to be successful. In a perfect scenario, your customer will go through each checkpoint and become a happy client. For every step, growth geek will test and measure how it performs.
Let’s cover acquisition part today. Acquiring customers is the first step. You have to make sure you are easy to find. There are buckets of techniques you can use. From guest-posting, podcasting, to paid ads. But I’ve always been frugal and I love cheap bootstrap way. Usually, fresh start-ups will start with them.
1) Imaginative Retargeting
As a Crossfit enthusiast, I’m guilty of desire to own new equipment. Whether its new lifters, belt, speed rope or another sweat shirt, there’s ever enough. So I check for knee sleeves on Amazon, click some products and after a while, move on to Facebook. I didn’t buy anything. But from some sort of sorcery, the knee sleeves appears on my Facebook sidebar. That is retargeting.
In short it works like this. You browsed on a website. The website drops a cookie, remembering you looked at knee sleeves. Anytime you go to a page that displays ads, it will check for that cookie and show you those knee sleeves.
Statistics shows, 96% of visitors do not buy on their first visit. It makes sense to add retargeting tags from day one.
AdRoll, Perfect Audience, Retargeta.
2) Influencer Outreach or in a more fun way – Audience Hijacking
Organic growth can be slow as molasses these days. How about we steal someone else’s audience to speed things up? First, think about who’s got a similar audience that you have. Now all we have to do is divert those peeps into our page. How to do that?
Alright, let’s think of an example. Ramit Sethi is a well-known influencer in the financial world. I suggest you read his stuff – it’s amazing and he’s got a huge audience.
I could send a tweet to his account:
Now what I did there. First I gave him credit. As busy as he is, he won’t reply to my tweet, but his team will retweet it. And now your link to your site is exposed to all of his 92,000+ followers. Pretty cool, eh?
3) Perfect Testimonials
Most of the successful companies have testimonials glued right on their homepage. They are usually accompanied with a picture of a smiling person, cheerfully smirking within. Their product is making him massive success.
What you can do is – study the testimonial, copy the exact same tone the company used, and send it to them. Include a picture of yourself with a link to your website. Chances are, your testimonial will appear on a company website.
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Dave McClure – Startup Metrics for Pirates